Tickets For Less is searching for a Paid Media Specialist to join our Marketing team. This position will directly manage all paid digital channels and will help shape and execute our overall Search Engine Marketing and Paid Media strategy. This will include search, social, retargeting, and video via Google, Facebook and other emerging platforms.
The ideal candidate will love digital media and analytics and are constantly curious about what is driving performance and testing new strategies and ideas. With strong attention to detail, and the ability to thrive in a fast-paced environment, you are methodical, take ownership and enjoy collaborating with others. Reporting to the Director of Marketing & eCommerce, this new role will be responsible for campaign strategy, execution, and monitoring to support key business goals, revenue targets, and marketing objectives.
About Tickets For Less
At Tickets For Less, we are passionate about creating Memories For Life® for sports fans, music lovers and event goers across the country. We work directly with sports properties, professional teams, college athletic departments, venues, fans, and partners to improve the event going experience and drive event attendance. Our unique distribution model creates quick and convenient access for event goers across the country and ensures that teams and rights holders maximize fan access and event revenue.
As a Top 10 ticket reseller in the country, Tickets For Less offers employees a front row seat into the ever-evolving ticketing industry. On top of that, we love to have fun! From an open and inviting casual work environment to multiple staff perks, Tickets For Less is a great place to work. We host quarterly team outings, provide $1000/year towards tickets, and have an awesome snack program to keep you full and hydrated throughout the day. It’s never a dull moment at Tickets For Less, with beer on tap in the breakroom, arcade style games in the game room, and miscellaneous tournaments throughout the year including shuffleboard, corn hole and air hockey. Team building and fun is a part of our mission.
With our headquarters located in the greater Kansas City-area, Tickets For Less is proud to celebrate nearly 20 years of providing high-rated service to the local community. Recently named to the KC Business Journal’s Top 150 Private Companies List, we have achieved tremendous growth post-pandemic. Fueled by recent acquisitions, we have expanded our retail customer base in strategic markets, and now have offices in Tuscaloosa, Ala., Omaha, Neb. and St. Louis, Mo.
Responsibilities & Job Duties (include, but are not limited to)
- Manage the execution of paid media programs, driving maximum ROI across digital channels, including paid search, paid social, retargeting, video, and display
- Responsible for strategic planning of digital advertising campaigns, including budget allocation and timing recommendations
- Own the holistic view of our paid media efforts, defining clear KPIs across the marketing funnel that enable the team to clearly gauge investment effectiveness
- Own the paid media efforts, defining clear KPIs that gauge performance and generate monthly reports detailing on both past and ongoing campaigns.
- Create and execute ongoing testing strategies to constantly optimize campaign performance.
- Maintain expert knowledge of Google Ads and paid social best practices, while continuing to recommend new platforms and channels for greater overall reach and improved conversions.
- Bring your creativity to deliver engaging and impactful search and social ad copy that aligns with our brand and target audiences.
Required Qualifications
- 2+ years of experience managing Paid Search, Online Display and/or Social Ad campaigns
- Experience with Google Analytics, Google Ads (Search, Display, YouTube, Gmail), Bing Ads, Paid Social (Facebook, Instagram, Twitter, LinkedIn, etc.), and podcasts and more.
- Ability to demonstrate analytical skills, technical knowledge, and attention to detail
- Outstanding time management and organization skills
- Strong ability to multi-task
- Excellent communication skills, including verbal and written
- A true problem solver who can apply logic and imagination to develop a solution that works
- Thrives in a fast-paced environment with tight deadlines.
- Must be able to work independently and as part of a team in a group setting.
- Must have a passion for sport and/or live entertainment
Preferred Qualifications
- Bachelor’s degree in a related field preferred
- Retail, travel, event or sports experience is considered a plus
Benefits:
- Competitive salary
- 401k with company match
- Unlimited vacation
- Medical/Dental/Vision insurance
- Short and long-term disability
- Life insurance
- $1,000 employee ticket credit
- Paid maternity leave
- Discretionary performance bonuses
- Company kitchen with free snacks and drinks
- Employee referral program
- Quarterly company paid outings
- Casual dress code
Please send your resume to careers@tflgroup.com with the job title included in the subject.