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TFL History

TFL began as Tickets For Less in 2004 when Dan Rouen realized he wouldn’t be able to attend a Kansas Basketball game. Making sure the seats didn’t go to waste, Rouen listed his tickets on eBay. The listing garnered a surprising amount of interest, prompting Rouen to dive deeper into the ticketing world and build his own customer base on the foundation of no extra fees. 

Nearly two decades after listing his Jayhawks tickets, Rouen is the founder and president of a top 10 national wholesale ticket company. Today, TFL offers technology solutions to businesses and organizations, partners with professional sports teams, college athletic departments, artists, venues, promoters and other rightsholders to maximize revenue, and provides a platform for customers to buy and sell tickets to concerts, sports games and theater events nationwide.

Headquartered in Kansas City with offices in St. Louis, MO, Omaha, NE and Tuscaloosa, AL, TFL has more than 100 employees and is in the top 1% of secondary market sellers nationally.


Tickets For Less is born.


First Retail Location

The first Tickets For Less retail location is opened in Price Chopper in Overland Park, KS.


New Location

Tickets For Less moves to First National Bank of Olathe, which is now called Central Bank of the Midwest.


Second Location

A second retail location is added at Oak Park Mall through the acquisition of Ace Sports and Nationwide Tickets.


Brickhouse Sports Acquisition

Tickets For Less acquires Brickhouse Sports.


New Location

Tickets For Less moves to its current headquarters at 7311 W 130 St. STE 100, Overland Park KS 66213.


Ticket Solutions Acquisition

Tickets For Less acquires Ticket Solutions, adding an Alabama location at 1410 University Blvd Suite 2, Tuscaloosa, AL 35401.


B2B Operations

Tickets For Less announces its B2B operations will operate under the Ticket Solutions brand.


Just Tix Acquisition

Tickets For Less acquires San Francisco-based Just Tix.


Ticket Express Acquisition

Tickets For Less acquires Ticket Express, adding a location in Omaha, NE.


St. Louis Location

Tickets For Less adds a St. Louis location at 8550 Eager Rd, Brentwood, MO 63144.


ATBS Acquisition

Tickets For Less acquires ATBS.



Tickets For Less rebrands to TFL.


Omaha Location

TFL’s Omaha location moves to 14543 W. Center Road.