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Consumer Loyalty

How Live Music Can Directly Affect Health
How Live Music Can Directly Affect Health

How Live Music Can Directly Affect Health

Going to concerts means different things to different people. Some may love the artist’s music, others may want to avoid FOMO and some might just want to feel like they’re a part of something.

No matter the reason, live music is beneficial to everyone – and there are studies to prove it.

One 2018 study by Patrick Fagan, a behavior science expert, and UK music venue O2 found that just 20 minutes of live music can lead to a 21% increase in a “feeling of well-being.” In fact, concerts have been proven to reduce the release of cortisol – the stress hormone that controls responses to stress.

But improving mental health isn’t the only benefit live music provides.

“We arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life,” Fagan said.

Live music also challenges the brain, which in turn can improve sleep, mood and memory, and reduce blood pressure, anxiety and pain, according to Johns Hopkins.

Let’s not forget about the sense of community concerts can create. With everyone in the same place at the same time for the same reason, it’s hard not to relate to the person sitting next to you.

Whether it’s Taylor Swift’s Eras tour or a band at the local dive bar, the effects of live music are undeniable.