TFL Group Partnerships

Specialists in Pricing, Analytics and Distribution

Working with professional sports teams, college athletic departments, artists, venues, promoters and other rightsholders to maximize revenue in the live events industry, our services complement our partners’ all-encompassing ticketing strategies. From single event sales and group sales to season ticket and membership sales, TFL has the expertise to handle it all.

Let TFL serve as an extension of your team.

Inventory Management

We provide maximum event distribution across channels, including all major ticketing marketplaces, apps and exchanges.

Pricing Expertise

We assist our partners in implementing dynamic pricing strategies based on market trends for the converging primary and secondary markets, helping maximize revenue and drive attendance.

Analytics & Insights

The proof is in the numbers. With access to both customer and market data, we help our partners better understand fan-buying behavior and channel distribution with real-time dashboard reporting and analysis.

Full-Service Sales Team

Let our dedicated support team go to work for you. We provide unparalleled account management to assist your business in every phase of growth.

Why Teams and Rights Holders Partner With TFL

There’s no question that fans are the most important part of live events – and with fans comes tickets. That’s why having an exceptional ticketing strategy can be crucial to the success of concerts, games and theater events and how they’re showcased moving forward.

We’ve worked with some of the biggest teams, venues and events to enhance the way they sell tickets. Currently, more than 75 partners trust TFL to better engage untapped fans and continue to keep the loyal ones through inventory management and pricing strategies with real-time reporting.

Our Pricing Expertise Pays Off

In the collegiate market, we often hear that some teams and venues prefer maintaining relationships with several ticketing partners to maximize revenue and drive attendance. But with years of experience behind us, we’ve proven that having a single secondary ticketing partner will strengthen your primary market and increase your season ticket holder retention.

TFL began as a semi-consolidated secondary ticketing partner for a Power 5 Division 1 school but quickly transitioned to an exclusive partner. By complementing the school’s preexisting ticketing strategy, we helped boost revenue significantly in our first full year of exclusivity.

Increase in Revenue

191.9

Increase in Tickets Sold

76.2

Increase in Average Ticket Price

44.6

Decline in Spoilage

AVERAGE TICKET PRICE

NUMBER OF TICKETS SOLD

By partnering with TFL, the school has seen steady growth in its average single game ticket price, aligning the secondary market with the primary.

AVERAGE TICKET PRICE PRECONSOLIDATION

$40.52

AVERAGE TICKET PRICE WITH CONSOLIDATION

$71.40

What Our Partners Say

TFL has been a tremendous long-term partner for our business. Their expertise in pricing, distribution and service has been instrumental in helping us exceed our ticket revenue goals.”

– Tyler Kirby, Executive Vice President of Business Development, Kansas City Chiefs

Our partnership with TFL has continuously provided value for our athletics department over the years. Their knowledge of the industry as well as market insights and data analysis has been an important part of our success.”

– Colin Hargis, Senior Associate Athletics Director at NC State

Before coming to Wake Forest, I worked with TFL at a different school and the entire team has been a true partner. The value they brought to our ticketing strategy was unparalleled, and I knew I wanted to bring them on as an exclusive partner here in Winston-Salem.”

– Brendan Jones, Senior Associate Athletic Director and Chief Revenue Officer at Wake Forest

Working with TFL over the last few years has been a great experience. Being new in this space we were looking for a company that would be a real partner with us. They took the time to understand our business and what our goals were and then worked toward developing a strategy to achieve them. Their deep understanding of this space, and the industry as a whole, has been a great benefit for us as we navigate the everchanging landscape of ticketing.”

– Mike Osumundson, Senior Assistant Athletic Director for Ticket Operations at Indiana University

Interested in a Partnership?

Give us a call or fill out the form below and our team will reach out with more information.

877-685-3322 | partners@tflgroup.com