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Your Ticket to a Winning Partnership

TFL has been a tremendous long-term partner for our business. Their expertise in pricing, distribution and service has been instrumental in helping us exceed our ticket revenue goals.

– Tyler Kirby, Executive Vice President of Business Development, Kansas City Chiefs

Our partnership with TFL has continuously provided value for our athletics department over the years. Their knowledge of the industry as well as market insights and data analysis has been an important part of our success.

– Colin Hargis, Director of Athletics at Florida Gulf Coast University

Before coming to Wake Forest, I worked with TFL at a different school and the entire team has been a true partner. The value they brought to our ticketing strategy was unparalleled, and I knew I wanted to bring them on as an exclusive partner here in Winston-Salem.

– Brendan Jones, Senior Associate Athletic Director and Chief Revenue Officer at Wake Forest

Working with TFL over the last few years has been a great experience. Being new in this space we were looking for a company that would be a real partner with us. They took the time to understand our business and what our goals were and then worked toward developing a strategy to achieve them.

– Mike Osumundson, Senior Assistant Athletic Director for Ticket Operations at Indiana University

Specialists in Pricing, Analytics and Distribution


We ensure that your tickets will reach the widest possible audience by listing them on all major ticketing marketplaces, apps and exchanges in addition to our closed loop distribution channels.

Proactive Sales

We work hand in hand with our partners to employ dynamic pricing strategies based on current market trends. This approach helps maximize revenue and boost event attendance.


Our high-level access to customer and market data gives us invaluable insights into fan-buying behavior and distribution channels, helping you make informed decisions for your business.

Customized Pricing

Let our experienced pricing team become an extension of your business. We offer exceptional account management services designed to support your growth through every stage.

Why Teams and Rightsholders Partner With TFL

There’s no question that fans are the most important part of live events. That’s why having an exceptional ticketing strategy can be crucial to the success of sporting events, concerts and theater. We ensure that your primary and secondary markets are aligned to maximize attendance and revenue.

We’ve worked with some of the largest teams and rightsholders to enhance the way they sell tickets. Our partners trust us to deliver industry leading pricing strategies through our inventory optimization with access to real-time reporting dashboards.


TFLConnect allows our partners to price and distribute their inventory to primary and secondary markets with state-of-the-art open distribution software.

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Our Pricing Expertise Pays Off

TFL began as a semi-consolidated secondary ticketing partner for a Power 5 school but quickly transitioned to an exclusive partner. By complementing the school’s preexisting ticketing strategy, we helped boost revenue significantly in our first full year of exclusivity.

Increase in
Increase in
Tickets Sold
Increase in Average
Ticket Price
Decline in
Average Ticket Price
Number of Tickets Sold

By partnering with TFL, the school has seen steady growth in its average single game ticket price, aligning the secondary market with the primary.

Average Ticket Price Preconsolidation
Average Ticket Price with Consolidation

Frequently Asked Questions

What kind of partnership models does TFL offer?

TFL offers a diverse range of partnership models tailored to the unique motivations and needs of each partner. Our commitment to providing customized, full-service partnership solutions ensures that we can effectively cater to your specific needs.

What pricing strategy does TFL employ for various events?

Our pricing strategy at TFL is founded on the principle of “pace-based pricing.” This approach involves frequent and incremental adjustments to pricing to best maintain market stability and help shield our partners from the impact of abrupt market fluctuations.

How does TFL collect and analyze data for customers?

We utilize reporting dashboards to gather information regarding sales on various exchanges, average ticket prices and other crucial data points. TFL also monitors mobile ticket transfers to gain a deeper understanding of customer behavior by tracking ticket acceptance and attendance at games.