Live Events Fill Human Need for ‘Love and Belonging’

Maslow’s hierarchy of needs is a theory that outlines the five basic levels of human needs in hierarchical order. Each level represents a different type of need, and individuals must satisfy lower-level needs before addressing higher-level needs. Fundamental needs like food and water are essential in progressing to the next levels of travel, safety, love and belonging, self-esteem and self-actualization. 

Live events connect to these needs by fulfilling the desire for experiences, such as traveling to support your favorite sports team or musical artist and fostering a sense of love and belonging. Humans are meant to share in celebrations and life joys, like cheering on your football team or enjoying live music with friends—highlighting the human need for experiences, travel and belonging.