Super Bowl Preview: Tickets, Hotels, How to Watch
We’re more than a month into 2024, and the year is already mirroring 2020: Taylor Swift won album of the year at the Grammys, the same candidates are running for president and the AFC’s Kansas City Chiefs and the NFC’s San Francisco 49ers are back in the Super Bowl.
The game will be played at Allegiant Stadium in Las Vegas, marking the first time the city or state is hosting. The Chiefs, who went 11-6 in the regular season, will look to win its third Super Bowl in five years – including its 31-20 win in 2020 – while the 49ers, who went 12-5 in the regular season, chase its first since 1995 – the same year Chiefs QB Patrick Mahomes was born.
Tickets
Ticket prices are starting to drop from last week after the teams in the Super Bowl were decided, but that doesn’t mean they’re cheap. As of today, the average sold price is down from the same day last week, dropping about 20% over this period from the initial rush.
The get-in price is currently just under $6,000, but the average ticket price is still sitting above $11,000.
The biggest discounting being seen in the venue is in the 100 level, where supply is far exceeding other levels. Currently, just over half of the available inventory for the game is in the 100 level, with a get-in price here of just over $7,000. This is down nearly 30% from the same day the week prior, showing that prices are holding far better in other areas. Consumers should not expect this trend to continue, however, as the limited discounting in the 400 and 300 levels are signs of a strong overall demand for the event.
The average ticket price five days out from the Super Bowl was $5,292.54 last year and $4,882.50 in 2020.
Hotels
Las Vegas is already a major travel destination, so there are plenty of hotels nearby. Despite the high quantity of rooms, travelers who have not already secured a place to stay need to be ready to spend more than what they usually do in Sin City.
Travel platform Hopper said visitors can expect to pay a premium of 2.5 times the average hotel rate — $391 per night – the weekend of Feb. 11 and 12.
How to Watch
For those who choose to watch the game from the comfort of their home, the game will air at 6:30 p.m. ET on Feb. 11 on CBS, Nickelodeon and Paramount+.
It’s the first Super Bowl of the NFL’s new media contracts that give CBS, Fox and NBC three Super Bowls and ABC two. Starting this year, the rotation to air the Big Game is CBS, Fox, NBC and ABC. The league’s new 11-year media deals were announced in 2021.
Whether 2020 repeats with a Chiefs win, or the opposite happens and the 49ers take home the trophy, Las Vegas may be setting a new standard for Super Bowl events and travel.
Photo credit: Las Vegas Super Bowl Host Committee
