2024 Olympics Underway in Paris
The world’s biggest sporting event is here: the Olympics.
The 2024 Games begin this week in Paris and are already set to make history in their first few days; it’s the first time the Opening Ceremony is not in a stadium. Athletes will make their first official appearance on boats that float down the Seine River, with spectators cheering them on from the sides and bridges along the path.
It’s also the first Olympics that will allow full capacity since the start of the pandemic.
While the Opening Ceremony of the 2024 Paris Olympics isn’t until 1:30 p.m. ET on Friday, soccer, rugby, handball and archery will all begin competing as early as Wednesday. LeBron James and Coco Gauff have been selected by their teammates as the Team USA flagbearers for the ceremony.
NBC will be the home for Olympics coverage in the U.S. after reportedly paying $7.65 billion to renew its broadcast deal through 2032. Viewers can tune in to games across NBC channels including E!, Golf Channel, CNBC and USA Network.
NBC’s streaming service Peacock will stream every Olympic event this year – the first Summer Games to feature this and offers a multiview option with up to four broadcasts. Dan Lovinger, president of Olympic and Paralympic sales at NBCUniversal, said in April that revenue for Paris already surpassed any other Olympics.
The Olympic Games will run until August 11, with the Closing Ceremony at 3 p.m. ET at Stade de France.
Upcoming Olympics
In the next decade, the U.S. will host two Olympic Games.
Los Angeles will host the next Summer Olympic Games in 2028, and it was also announced this week that Salt Lake City, Utah has been selected to host the 2034 Winter Olympic Games.