Wake Forest Athletics Signs TFL as Exclusive Secondary Ticketing Provider

OVERLAND PARK, Kan., (July 12, 2023) — Tickets For Less^® (TFL), one of the fastest-growing event distribution companies in North America, is excited to announce it has entered an agreement with Wake Forest Athletics as the school’s exclusive secondary ticketing provider.

As part of the multiyear agreement, TFL will help Wake Forest manage ticket inventory across all ticketed sports, assist in generating customer leads and provide real-time pricing and analytic insights.

“We’re proud to be partnering with a school that has a rich history of success in athletics, demonstrated recently by the baseball team’s run at the Men’s College World Series in Omaha,” said Clay Discher, Chief Revenue Officer at TFL. “We’re excited to continue working with Wake Forest on enhancing its ticketing strategy as it enters its next phase of growth.”

“When looking for a ticketing partner, we wanted to work with a team that would collaborate and evolve with us,” said Brendan Jones, Senior Associate Athletic Director and Chief Revenue Officer at Wake Forest. “TFL’s pricing abilities and strategic guidance set it apart from other secondary market options, and we’re thrilled to be able to leverage its industry expertise as we continue to provide Wake Forest fans with a first class gameday experience.”