Eras Tour Attendees Paid More Than They Said They Would
Last week, TFL released data that found 47% of working Millennials (ages 27-42) would pay $300 or more to attend one of Taylor Swift’s concerts, with 36% of all working Americans agreeing.
And while a large number of fans are willing to spend a few hundred dollars to attend, only 6% of American workers said they’d be willing to pay $1,000 or more to go to the international tour – but there seems to be a discrepancy in what’s being said versus what’s being done.
TFL pulled the average ticket prices to all of Taylor Swift’s Eras Tour shows so far – including the secondary market’s prices – finding that, on average, attendees paid much more than that – $1,539 to be exact.
That might explain why 59% of “Swifties” (those willing to pay $1,000 or more on Taylor Swift concert tickets) would use their tax refund to purchase tickets to their favorite live event and 54% would crowdfund money.
The markets with the highest average ticket prices include New York (MetLife Stadium), Chicago (Soldier Field), Philadelphia (Lincoln Financial Field) and Cincinnati (Paycor Stadium).
The former two are some of the country’s biggest cities. As for the latter two: Taylor Swift is from Pennsylvania, and ironically, her alleged new boyfriend Travis Kelce is from Ohio.
The average ticket price for Taylor Swift’s concert is also nearly 4x higher than the average ticket price to Beyoncé’s Renaissance World Tour, which landed at $416. The average ticket price between the two tours was $897.
Beyoncé’s tour had 56 shows, which is the same number of performances Taylor has played so far on her tour. The Renaissance Tour ended in Kansas City on Oct. 1, but the Eras Tour is far from over – the last show is slated for Nov. 23, 2024.