“Swifties” Willing to Take on Part-Time Job to Pay for Tickets
Taylor Swift has dominated headlines the past few months between her Eras Tour, the movie based on the tour, rereleased albums and her new reported romance with Kansas City Chiefs tight end Travis Kelce.
And while Taylor Swift’s loyal fanbase continues to be proven in the media, there are numbers to back it up.
In a new study conducted by The Harris Poll on behalf of TFL, American workers confirmed the high prices they’d be willing to pay to attend a Taylor Swift concert.
47% of working Millennials (ages 27-42) would pay at least $300 to attend one of her concerts – that’s compared to the 36% of American workers overall that would be willing to pay at least $300.
Of the 47%, 12% of working Millennials are willing to shell out $1,000 or more on tickets to see the “Cruel Summer” singer take the stage – with 6% of American workers willing to pay that amount, defining them as “Swifties” in the survey.
It’s not a surprise that Swifties are willing to do a lot more than pay a grand to obtain tickets to see their favorite live event, but what they’re willing to do may come as a shock.
When asked “Would you do any of the following to purchase tickets to your favorite live event?” Swifties’ replies were as follows:
- Ask for early presents: 82%
- Wait in line for 5+ hours: 70%
- Go solo instead of with friends or family: 67%
- Sign up for a new credit card to get access to presale: 63%
- Use your tax refund for tickets: 59%
- Crowdfund money for tickets: 54%
- Take on a part-time job to pay for tickets: 53%
- Camp overnight in front of the ticket office: 51%
- Wait in line for 10+ hours: 40%
You can never say Swifties aren’t loyal.
Taylor Swift isn’t this year’s only headliner with loyal fans.
The survey found that 35% of American workers would pay at least $300 to see Beyoncé in concert, with 50% of Gen Z and 49% of Millennials agreeing. Nearly 1 in 10 (9%) of American workers are willing to pay $1,000 or more to attend one of Queen Bey’s concerts.
While Beyoncé’s tour is over, she also has a movie coming out at the end of the year. Between that and Taylor Swift continuing her Eras Tour, you can get used to seeing these two stars’ names (if you haven’t already).