Americans spent an average of $334 on their 3.5 live theater events last year, with Gen Z spending more than twice the average at $704.
Tag Archives: Harris Poll
One-Quarter of Americans Would Take on Part-Time Job for Live Event Tickets
Live events are becoming increasingly important, with 64% of working Americans wanting to attend more live events in the next year.
Eras Tour Attendees Paid More Than They Said They Would
TFL found that the average ticket price to Taylor Swift’s Era Tour landed at $1,539. Only 6% of American workers said they’d pay $1,000.
“Swifties” Willing to Take on Part-Time Job to Pay for Tickets
In a study by The Harris Poll on behalf of TFL, 47% of Millennial American workers said they’d pay $300 or more to attend a T Swift concert.