Americans spent an average of $334 on their 3.5 live theater events last year, with Gen Z spending more than twice the average at $704.
Live events are becoming increasingly important, with 64% of working Americans wanting to attend more live events in the next year.
TFL found that the average ticket price to Taylor Swift’s Era Tour landed at $1,539. Only 6% of American workers said they’d pay $1,000.
In a study by The Harris Poll on behalf of TFL, 47% of Millennial American workers said they’d pay $300 or more to attend a T Swift concert.