Rodgers Effect: Steelers Sales Skyrocket
When news broke on June 5th, 2025, that Aaron Rodgers would be signing with the Pittsburgh Steelers as their starting quarterback, it didn’t just shake up the AFC North—it sent shockwaves through the entire ticketing market.
As soon as the announcement hit social media and sports networks, fans responded in real time. The impact on ticket sales was immediate—and massive.
A 370% Surge in a Single Day
On June 5th, the secondary market saw a 370% increase in Steelers home game tickets sold from the previous day. This surge wasn’t a one-off. The momentum carried into June 6th as tickets continued to sell at a higher rate than before the Rodgers news broke.
Ticket Prices Climbed with Demand
The effect extended beyond volume. The average ticket price (ATP) jumped to $369.03 on June 5th—the highest ATP during the observed period. That marked an 8.5% increase from the previous day’s $340.13.
During the same week, most NFL teams saw either flat or declining ATPs. Only four teams trended positively at all—and the Steelers led the way, as Rodgers’ signing captured league-wide attention.
Why It Matters
Even at this stage in his career, Aaron Rodgers remains one of the rare athletes who can instantly shift the energy—and economics—of an entire fanbase. His move to Pittsburgh didn’t just make headlines; it recharged a historic franchise’s already passionate following.
For a team as iconic as the Steelers, it takes a uniquely transcendent figure to cause this kind of spike. Cleary, Rodgers is one of those figures. His presence moves the needle, not just on the field—but in the stands, on the secondary market, and beyond.
