Abigail Gentrup, Author at TFL

Gen Z Spent Twice the Average on Theater Events Last Year

Americans spent an average of $334 on their 3.5 live theater events last year, with Gen Z spending more than twice the average at $704.

The first round of Major League Soccer’s Audi 2023 MLS Cup Playoffs has officially concluded ahead of the Conference Semifinals.

Live events are becoming increasingly important, with 64% of working Americans wanting to attend more live events in the next year.

College basketball is officially in full swing after a packed first day of games, with the average ticket price at $32.

The winner of the 2023 World Series could be decided tonight between the Texas Rangers and Arizona Diamondbacks.

TFL continues to invest in its Business Solutions offerings after acquiring technology provider ATBS in 2022.

TFL found that the average ticket price to Taylor Swift’s Era Tour landed at $1,539. Only 6% of American workers said they’d pay $1,000.

In a study by The Harris Poll on behalf of TFL, 47% of Millennial American workers said they’d pay $300 or more to attend a T Swift concert.

Not only did Travis Kelce’s jersey sales and followers jump after Taylor Swift came to Kansas City, but Chiefs ticket sales have spiked.

The winner of the “Your Team. Your Seat. Your Story.” contest will receive two tickets to the Chiefs vs. Bills game on Dec. 10.