ATBS Archives

Consumers Loyal to Brands That Offer Events in Exchange for Rewards Points

Brands’ ongoing desire for loyal customers and working Americans’ desire for in-person experiences have a growing commonality: live events.

Live events are becoming increasingly important, with 64% of working Americans wanting to attend more live events in the next year.

TFL continues to invest in its Business Solutions offerings after acquiring technology provider ATBS in 2022.