Harris Poll Archives

Tickets For Less Named Authorized Ticket Marketplace of MLB

TFL, a live event ticketing and technology company, is thrilled to open MLB’s 2024 season as an Authorized Ticket Marketplace.

Major League Baseball’s Opening Day is officially two days away, and TFL is excited to partner with the Cincinnati Reds for the 2024 season.

Benefits are increasingly important to employees and can affect their engagement and satisfaction at work.

Brands’ ongoing desire for loyal customers and working Americans’ desire for in-person experiences have a growing commonality: live events.

Americans spent an average of $334 on their 3.5 live theater events last year, with Gen Z spending more than twice the average at $704.

Live events are becoming increasingly important, with 64% of working Americans wanting to attend more live events in the next year.

TFL found that the average ticket price to Taylor Swift’s Era Tour landed at $1,539. Only 6% of American workers said they’d pay $1,000.

In a study by The Harris Poll on behalf of TFL, 47% of Millennial American workers said they’d pay $300 or more to attend a T Swift concert.