Upcoming Events
& Trends

Caitlin Clark’s absence — even temporary — has created an immediate and measurable decline in ticket demand.

As the NBA and NHL Conference Finals get underway the ticket markets are heating up and tell a revealing story.

The 2025 NFL Schedule Release is more than just dates and matchups. This season’s calendar is packed with storylines and ticket prices are already reacting.

New York is hosting moments: Yankee Stadium and Madison Square Garden will be packed, supporting the Yankees, Mets and Knicks this weekend.

The Kentucky Derby and the Formula 1 Miami Grand Prix are colliding on the calendar, creating a mix of horsepower, hats, and high stakes.

WrestleMania 41 will take place April 19 and April 20 at Allegiant Stadium in Vegas, marking WWE’s first major event in the city since 1993.

Ticket resale prices for 2025 Masters are beginning to shape up, offering insight into which days are commanding the highest demand.

For the second time in history, the NCAA Men's Basketball Final Four features all No. 1 seeds. Read more about the factors influencing ATP.

Over the next two weeks, 30 MLB teams are stepping up to the plate for their home openers with fresh lineups and renewed optimism.

The NCAA Tournament tips off, ticket prices tell a compelling story of fan demand.

March is here, which means so is more basketball. Next week, the NCAA will hold the men's conference tournament championships across the U.S.

Major League Soccer returns this weekend with the addition of a new team, San Diego FC, marking 30 teams in the league.

NBA All-Star Weekend is back. This time, the main event – the NBA All-Star Game – will look a bit different.

The lead-up to the Super Bowl is shrinking with only the NFC and AFC Championships left before the Big Game.

The second round of the first 12-team College Football Playoff begins today, and the demand for the new format is strong.

The end of the year is nearing, which means another NCAA Volleyball Championship even closer. Semifinals take place on Thursday.

The first 12-team College Football Playoff begins one week from today when No. 7 Notre Dame hosts No. 10 Indiana.

The first 12-team College Football Playoff is around the corner after nine years of the four-team, single-elimination format.

After winning back-to-back Super Bowls, the Kansas City Chiefs are undefeated nine games into the regular season.

The Los Angeles Dodgers and New York Yankees are facing off in Major League Baseball’s World Series once again.

Major League Baseball’s postseason begins Tuesday with 12 teams competing to take home the 2024 World Series trophy.

After the Indiana Fever’s loss on Sunday, Caitlin Clark only has one more shot to make it to the postseason's second round.

The 2024 US Open has officially concluded following the men’s and women’s singles and doubles finals over the weekend.

Thursday marked the official start of the NFL season when the Kansas City Chiefs hosted the Baltimore Ravens.

NIL deals, the transfer portal and the expanded College Football Playoff set to be the main focus of this year's college football season.

The NFL season is quickly approaching and tickets are in high demand. Fantasy football, international games and average ticket prices amongst top storylines.

The world's biggest sporting event is here: the Olympics. Competitions start Wednesday, with the Opening Ceremony on Friday.

The 2024 WNBA All-Star game on Saturday at Footprint Center in Phoenix is officially sold out, according to the league.

Colombia will meet Argentina in the Copa América championship game, scheduled for 8 p.m. ET on Sunday, July 14.

The first half of 2024 has ended, and looking at the last six months, one thing’s clear: live events are in demand.

Tennessee left Omaha earlier this week as the champion of the Men's College World Series for the first time in program history.

One of the NBA’s original eight teams, the Boston Celtics, have set the record for the most NBA titles.

The 2024 NBA Finals between the Boston Celtics and Dallas Mavericks tip off at 8:30 p.m. ET on Thursday at TD Garden in Boston.

The Women's College World Series begins Thursday when UCLA and the University of Alabama take the field.

The 2024 NFL schedule was officially released last week, but only after several games were leaked including the first game of the season.

The second major of 2024 kicks off with the PGA Championship at Valhalla Golf Course in Kentucky. Top stars like Tiger Woods and Rory McIlroy look to hoist the trophy.

The 2024 WNBA season tips off next Tuesday, and the league is in for what is anticipated to be its most popular season yet.

It's an exciting weekend for sports as the Kentucky Derby and Miami Grand Prix take place on Saturday and Sunday, respectively.

The first round of the NBA playoffs begins Saturday after this week's play-in tournament, which determines the last seeds in each conference.

The price of a ticket to watch the best golfers in the world practice are more expensive than watching them win on Sunday. Check out the biggest storylines and average prices

NC State and UConn have made it to the Final Four in both the men's and women's NCAA tournaments this year.

MLB’s Opening Day is Thursday, which was slated to see all 30 teams in the league play, however two games have been postponed due to weather.

March is women's history month, and, between the Kansas City Current and NCAA, the growth of women's sports has been at the forefront.

Days after Iowa women's basketball player Caitlin Clark declared for the WNBA draft, she became the NCAA's Division I all-time leading scorer.

The Daytona 500 is now over after being postponed to Monday due to inclement weather on Sunday. William Byron finished in first.

We’re more than a month into 2024, and the year is already mirroring 2020, including a rematch of the Chiefs and 49ers in the Super Bowl.

We’re now nine days out from Super Bowl LVIII, and ticket prices are trending higher compared to this date the past few years.

The NFL postseason is down to the final four teams: the Kansas City Chiefs, Baltimore Ravens, San Francisco 49ers and Detroit Lions.

After a cold weekend of Wild Card games, NFL fans are looking forward to the divisional round of the NFL Playoffs.

The College Football Playoff starts on New Year's Day. The four top teams in the nation battle it out for the National Championship.

2023 was another strong year for sports. As we get closer to a New Year, TFL looked at several major sporting events over the past 12 months.

Texas took home the NCAA Volleyball National Championship trophy for the second year in a row after beating out No. 1 overall seed Nebraska.

It's been a monumental year for college volleyball, and as teams get ready for the final four next week, there's no sign of it slowing down.

College Football Conference Championship weekend has officially ended, and it didn't go quite as people expected it to.

For the first time ever, the NFL played a game on the day after Thanksgiving broadcasted on Amazon Prime Video.

Americans spent an average of $334 on their 3.5 live theater events last year, with Gen Z spending more than twice the average at $704.

The first round of Major League Soccer's Audi 2023 MLS Cup Playoffs has officially concluded ahead of the Conference Semifinals.

College basketball is officially in full swing after a packed first day of games, with the average ticket price at $32.

The winner of the 2023 World Series could be decided tonight between the Texas Rangers and Arizona Diamondbacks.

TFL found that the average ticket price to Taylor Swift's Era Tour landed at $1,539. Only 6% of American workers said they'd pay $1,000.

In a study by The Harris Poll on behalf of TFL, 47% of Millennial American workers said they'd pay $300 or more to attend a T Swift concert.

Not only did Travis Kelce's jersey sales and followers jump after Taylor Swift came to Kansas City, but Chiefs ticket sales have spiked.

The U.S. Open Tennis Championships start Monday after four consecutive days of qualifying matches that began on Aug. 22.

The TOUR Championship begins today at Georgia's East Lake Golf Club in Atlanta, which is the tournament's home since 2004.

The NBA released the full schedule of the 2023-24 regular season Thursday. The regular season tips off Oct. 24 and concludes April 14, 2024.

The last game of the NWSL Challenge Cup before the semifinals start next month takes place on Wednesday between Orlando and NJ/NY Gotham FC.

To no one's surprise, Taylor Swift took up nine of the 10 events with the highest average ticket price during the month of July.

Australia and New Zealand are co-hosting this year's FIFA Women's World Cup, which kicked off Thursday.

We’re more than halfway through July, but Beyoncé’s Renaissance World Tour is just getting started in the U.S.

The MLB All-Star Game will conclude MLB All-Star Week on Tuesday at T-Mobile Park in Seattle, Washington.

As the second half of the year begins, TFL looked at the average ticket prices for key events that took place in the first half of 2023.

The NHL released its schedule on Tuesday for the 2023-24 regular season. Games begin on Oct. 10, broadcast exclusively on ESPN.

Live event tickets have been a hot topic in the nation's capital over the last few months.

Thousands of college baseball fans are flocking to Omaha, Nebraska this week to attend the final rounds of the College World Series.

Game 3 of the Stanley Cup Final between the Florida Panthers and Vegas Golden Knights takes place tonight at FLA Live Arena.

When calculating the highest average ticket prices for events in May, Taylor Swift took 12 of the top 20 spots.

The Denver Nuggets are headed to the NBA Finals for the first time since joining the league in 1976.

TFL looked at the NFL's highest average ticket prices across the league.